Whole Foods company has, through the last several years, changed various business strategies and practices used by the company all in an effort to address the onset, and lingering influences, of a devastating recession, not only in America but around the world. Some of the strategic actions implemented include; scaling back on the size and number of stores the company sought to open and expand in new and existing markets, emphasizing a much more value-priced approach than was previously used by the company in its stores, and offering a more efficient and incentive-based compensation plan for its employees. Since many of these changes in strategy have only taken place during the last two-to-three years, the full effects of the changes in strategy has yet to be felt, and whether the changes should take on a more permanent basis is still very much in the air.

Business strategies are often changed, revamped and modified, usually to ensure a response to specific circumstances. The environment in which a business operates is a fluid one, and one that is at the source of many changes currently taking place in business communities around the world. As Neville Isdell, the CEO...

They expect us to be part of the solution on everything from climate change to health and wellness" (Isdell, 2008, p. 381). Additionally, he went on to tell how, in increasing numbers, consumers seem to be basing their purchasing decisions on how they feel about a company, so the reputation of the company is part of the reputation of the brand (p. 381).
Whole Foods seems to have done their part in making changes, by downsizing the company's growth aspirations, providing a more value-priced approach for consumers who may be under budget constraints, and by concentrating on its "Whole Foods" offerings that include organic, pesticide free products that promote health and wellness for its customers. The company's slogan of Whole Foods, Whole People, Whole Planet presents a scenario that promotes a company that wishes to do more than just ensuring profitability. Many consumers who are now seeking to do business with companies of the Whole Food ilk, will continue to do business with Whole Food based upon the fulfillment of that slogan. Whole Food, however,…